Shopify Journal
Notes on Shopify, SEO, and CRO
Articles and tutorials on store architecture, search visibility, and conversion-rate analysis, drawn from real Shopify projects and storefront sessions.
Search the archive or browse by topic: Liquid, headless, apps, SEO, CRO, and redesign.
Treat Every Product Page Change as a CRO Hypothesis
Moving a button or rewriting a product description is a guess until you can explain the friction it addresses. A…
October 26, 2026
Make Shopify Collection Pages Useful for Search
A collection page has two jobs: help shoppers choose and make its subject clear to search engines. The strongest improvements…
October 26, 2026