Latest posts
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Treat Every Product Page Change as a CRO Hypothesis
Moving a button or rewriting a product description is a guess until you can explain the friction it addresses. A simple hypothesis makes store changes easier to review and learn from.
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Make Shopify Collection Pages Useful for Search
A collection page has two jobs: help shoppers choose and make its subject clear to search engines. The strongest improvements usually begin with the products and language already on the page.
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A Shopify Redesign Starts Before the Homepage
A new visual direction can’t fix a store that makes shoppers work to find the right product. Start by tracing the path from first click to product decision.